|
|
Finding
a website on the Internet can sometimes be like finding
a needle in a haystack. Finding a specific page on
the site may be even more difficult.
Search Engines are the "chief librarians" of the Internet. They have complex software protocols that rummage through Internet 24/7 365 days a year. They search all through a site's listed pages and store information about the name of a page, name of the site, metatag information, page content and end up giving it a ranking score. But that is not all. Read on for the important stuff. When you use a search engine, and type in a keyword or phrase, the engine returns a list of sites and pages as they see it pertains to your inquiry. Click at the bottom of this page to go to Yahoo-then type in the a phrase that describes your business. See what happens. Usually the engine returns a list of pages, each page listing 10-15 pages that may have information about your site or page. Sometimes the engine will note that it has 100,000 pages that pertain to your inquiry. What does this mean? If you aren't ranked in the Top 30 chances are no one will see your business. Recently search engines started adding new rules to their ranking protocols. Unbelievable as it may seem, the search engines have the ability to tell at any one time how many other sites link to yours. They consider this interconnectedness important because it means that other websites also think your information is important. With these referring links in mind, it is important to understand several things. Links can be banner links, or they can be text links. A search engine doesn't know what a banner says, only that it is a picture linked to your site. A text link on the other hand is descriptive. If a descriptive text link points at your site, the search engine looks at what the link says, and looks at what the site it is pointing to is about. If the text link's meaning points to content that is similar in meaning then the page receives a higher ranking score. Some engines also look at the other content on the referring page to see if the two pages have similar content. If they do, then this is even more plus points. For example, a page about plastic surgery, with a text link that describes a plastic surgery procedure, pointing to a page on another site that talks about the plastic surgery will give the target page higher search engine ranking.
This is where our service comes in. We make an optimized a specific page for your business, with content from your site, tweak the appearance, create text links that are anchored into content on your site, and on different pages on your site. This helps increase the ranking of multiple pages on your site. This is important, because people often happen into your site on pages other than the front page. If the search engines don't rank that other pages well, then your missing traffic. So why not get another website and just "mirror" it towards your existing site. Because it takes time and money. It cost hosting fees, domain registration, and web design. You can't just take the existing site and put it at another domain and point it towards your primary site. The search engines are designed to see identical content. So for $75 a year we provide you with a page that is sure to help enhance your website's visibility. Your page and the referring links always remain here. They don't disappear like on FFA pages. You don't have to fork out $299 per year to only have your front page listed at the major search engines. Instead, $75 a year helps more pages on your site rise above those of your competition. And finally, not all sites are included in the BizTNT directory
|